Sunday, October 30, 2011

Professional Corporate Photography


Professional corporate photography is all about PR and image-building. These activities cover a good range of thrusts and programs which are complicated and mind-boggling. Professionally produced footage are required for the following:

Yearly financial reports

Folio of board members

Company events and gatherings

Folio of departments and their activities

Folio of foreign subsidiaries

Press releases

Corporate publications and newsletters

As corporations go worldwide the annual report gets more complex. You currently have to reckon with more subsidiaries in one or two continents. That should need more headshots of key managers; pictorials for subsidiary offices, plants and promoting arms; and other photos required by the editorial board. In some cases, foreign photographers are commissioned to do the pictures.

Why should firms choose photos taken by professional commercial photographers? A once a year report is a company's greatest medium for image-building. The fact that a glossy copy gets around in financial circles can enhance the company's standing if the footage are provoking. Remember that readers of annual reports infrequently read the contents. They just flick through a thick report, and stop whenever a fascinating photo springs into view.

Of course, you would want your corporate offices to be featured in their impeccable best. Their typical photographs just will not do. Their stills must be at par with the prestige and standing of their offices. They must look dignified in their fully retouched and edited portraits. It's also an opportunity to introduce the men in charge to the backers, who are mandated to get a copy of the Annual Report. An impressive folio of the Board can build confidence among backers.

Exceptionally fascinating and highly creative pictures must dazzle the readers of papers and blogs. Words no longer matter that much these days. Only pictures which have been professionally executed and edited can arrest the awareness of your target readers. That's why only professional corporate photography can get the job done when making press releases.

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